PDA

View Full Version : The back of Yammer worth $1.2 billion: small tool change to big companies



chrisbrand338
06-26-2012, 08:52 PM
Microsoft formally announced the acquisition of enterprise internal social network Yammer with the price of 1.2 billion dollar. And like a lot of entrepreneurial companies, Yammer began do not have too great ambition, did not think of that it can achieve the result today.

At first, Yammer didn't even make itself to a company. It was originally a internal communication tool for startup company Geni. But the co-founder of Geni David Sacks gradually discovered they developed the tool is also very useful for many other enterprise. Therefore, Yammer emerged into a separate company, Sacks himself charge Yammer.

Yammer officially launched in September of 2008 in TC50 (now the Techcrunch Disrupt), and first responsible for showing Yammer is David Sacks.When Sacks said so: "in the last six months, we have been using Yammer internal communication collaborative work, the effect is very good, so we decided to make it to be a independent company, other companies can also use Yammer service."

Yammer got high praise after launched, the company also won the top prize of TC50 that year. Below is the reports of TC to Yammer at the time:

And different like the early Facebook, Facebook need users to register with the university mail, Yammer is needed to register with the enterprise email. And what different from Twiiter is, Yammer begins with a clear business model. Anyone have enterprise email address can free use Yammer, enterprise monthly pay $1 for every employee and can be Yammer member. Later, the enterprise can obtain more safety control privileges and how the staff to use Yammer, etc.

Microsoft CEO Steve Ballmer said, viral adoption model of the Yammer is the main reason Microsoft decided to purchase Yammer. He also said that the value of Yammer is not only restricted to it products, customer and technology, in contrast, the viral adoption model more important. Microsoft has said that will transform this marketing model applied to the promotion of Office and other products. After acquisition finished, Microsoft has officially announced $1.2 billion purchase of enterprise internal social network Yammer. And like a lot of entrepreneurial companies, Yammer began do not have too great ambition, did not think of that it can achieve the result today. After the acquisition, this mode of Yammer also will remain the same.

If u guys want to learn more about how to convert video between different video formats, u can visit http://www.4easysoft.com/total-video-converter.html.