LOLMDS PR
03-13-2014, 08:40 AM
Sunoco Race Fuel Returns as Official Fuel of the Lucas Oil Late Model Dirt Series
WAYCROSS, GA (March 13, 2014) – The Lucas Oil Late Model Dirt Series is please to announce that Sunoco Race Fuels will once again be the “Official Fuel” of the 2014 season. Sunoco Race Fuels has been an official partner with the series since 2009 and will continue its support of the premier national touring series for super dirt late model racing through several programs associated with the LOLMDS. Sunoco has been the fuel of choice for the series champion the past two years with Newport, TN driver Jimmy Owens winning the series championship using Sunoco in 2012 and 2013.
Sunoco Race Fuels will be the title sponsor of the Sunoco Race for Gas competition. Drivers using Sunoco Race Fuel exclusively at series events will earn points at each series event. The driver that earns the most Sunoco points over the course of the season will be crowned the Sunoco Race for Gas Champion and receive a $3,000 cash award at the year end awards banquet.
Sunoco will also sponsor the Sunoco Road to Wheatland Loyalty program for drivers that followed the series in 2013. Those drivers that maintain perfect attendance in 2014 through the Lucas Oil Show-Me 100 on May 24th will receive an additional cash bonus at that event. In addition Sunoco will offer a special bonus if a Sunoco driver that has perfect attendance on the series in 2014 and wins the Lucas Oil Show-Me 100 on May 24th. That driver will receive an additional $2,000 cash bonus on top of the $30,000 first place prize money.
In addition to the several Sunoco sponsored programs, Sunoco will again be the title sponsor of the 32nd Annual Sunoco North/South 100 at Florence Speedway in Union, KY. This LOLMDS crown jewel event will take place on August 8-9th and has been a mainstay on the series schedule for the past three years with Sunoco as the title sponsor. This mega event has become one of the must attend events of the year for both racers and fans alike.
“We are very pleased to continue our relationship with the premier national touring dirt late model series in the country, not only as the “Official Fuel” of the Series, but as the sponsor of several programs including the crown jewel Sunoco North/South 100 in Kentucky every year. The Lucas Oil Late Model Dirt Series continues to grow and provides great professionally run events for both racers and promoters alike. Everyone at Lucas Oil has been a pleasure to work with from the staff, the drivers and all the tracks we support” stated Terry Thompson, National Sales Manger for Sunoco Race Fuels.
Sunoco is the largest manufacturer of racing gasoline in the world. Sunoco Race Fuels are designed to meet the quality and consistency needs of professional racers. In addition, Sunoco is involved with numerous racing sanctioning bodies, tracks and competitors to provide the latest in race gas technology. Sunoco's track-proven fuels are designed to provide exceptional performance, quality and consistency keeping you "Ahead of the Pack". To obtain more information, contact Sunoco at 1-800-RACE GAS (1-800-722-3427) or visit their web site at www.racegas.com.
“We are extremely honored to have Sunoco Race Fuels as an “Official” partner with the LOLMDS again in 2014. The Sunoco brand has been an icon in our sport for many years and to be associated with their world class company and everyone that works there is a real privilege”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.
For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.
Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt
About Sunoco Race Fuels
For decades, Sunoco’s fuels have been associated with racing excellence. Since the mid-60s, when Sunoco and the Roger Penske Racing Team with Mark Donohue forged what would be a long and successful alliance, the company has grown into an industry powerhouse. Today, Sunoco has expanded the reach of its racing fuels line around the world to include all types of professional motor sports and other activities where premium race fuels make a difference. As the largest manufacturer of racing gasolines in the world, Sunoco has a 40-year track record of winning performances. With an expanded product line, Sunoco offers drivers more choices than ever before. For the performance your engine is designed to deliver, consistently choose Sunoco Race Fuels. www.racegas.com
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcasted on four TV Networks in 2014 including CBS, NBC Sports, CBS Sports Network and MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.
About MAVTV American Real Network
MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.
About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA. www.lucasoil.com.
Lucas Oil Late Model Dirt Series Official Sponsors Include:
ASi Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
Fast Orange- “The Official Hand Cleaner” of the Lucas Oil Late Model Dirt Series
GEICO - "The Official Insurance" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
iON Cameras – “The Official Camera of the Lucas Oil Late Model Dirt Series”
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” - "The Official TV Network" of the Lucas Oil Late Model Dirt Series
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
Ole Smoky Moonshine – “The Official Moonshine” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com-"The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series
Lucas Oil Late Model Dirt Series Marketing Partners Include:
Allstar Performance, AR Bodies, Bad Boy Mowers, Barry Wright Race Cars, Black Diamond/Club 29 Chassis, Bloomquist Race Cars, Brodix, Clements Race Engines, COMP Cams, Cornett Racing Engines, C&R Racing Inc., Crawford Supply, CJ Rayburn Race Cars, CV Products, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edelbrock, Eibach Springs, Fast Shafts, Fast Orange, Fuel Safe Fuel Cells, FK Rod Ends, Georgia Boot, Grover Race Engines, Hawk Performance, Hedman Hedders, Hot Rod Processing, Hot Rod Tracker, Industrial Pressure Washers (IPW), Jay (not a nice word)(not a nice word)(not a nice word)(not a nice word)ens Racing Engines, JRi Shocks, Keyser MFG, Kuntz Race Engines, Longhorn Chassis, MasterSbilt Chassis, Midwest Sheet Metal, Miller Welders, Öhlins Shocks, Outerwears, Performance Bodies, Pierce Racecars, Pro Power Racing Engines, Revelution Race Cars, Rick Schwallie Photography, Rocket Chassis, Roush Yates Parts, Simpson Race Products, Total Seal, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wrisco, 5150 Race Trailers
WAYCROSS, GA (March 13, 2014) – The Lucas Oil Late Model Dirt Series is please to announce that Sunoco Race Fuels will once again be the “Official Fuel” of the 2014 season. Sunoco Race Fuels has been an official partner with the series since 2009 and will continue its support of the premier national touring series for super dirt late model racing through several programs associated with the LOLMDS. Sunoco has been the fuel of choice for the series champion the past two years with Newport, TN driver Jimmy Owens winning the series championship using Sunoco in 2012 and 2013.
Sunoco Race Fuels will be the title sponsor of the Sunoco Race for Gas competition. Drivers using Sunoco Race Fuel exclusively at series events will earn points at each series event. The driver that earns the most Sunoco points over the course of the season will be crowned the Sunoco Race for Gas Champion and receive a $3,000 cash award at the year end awards banquet.
Sunoco will also sponsor the Sunoco Road to Wheatland Loyalty program for drivers that followed the series in 2013. Those drivers that maintain perfect attendance in 2014 through the Lucas Oil Show-Me 100 on May 24th will receive an additional cash bonus at that event. In addition Sunoco will offer a special bonus if a Sunoco driver that has perfect attendance on the series in 2014 and wins the Lucas Oil Show-Me 100 on May 24th. That driver will receive an additional $2,000 cash bonus on top of the $30,000 first place prize money.
In addition to the several Sunoco sponsored programs, Sunoco will again be the title sponsor of the 32nd Annual Sunoco North/South 100 at Florence Speedway in Union, KY. This LOLMDS crown jewel event will take place on August 8-9th and has been a mainstay on the series schedule for the past three years with Sunoco as the title sponsor. This mega event has become one of the must attend events of the year for both racers and fans alike.
“We are very pleased to continue our relationship with the premier national touring dirt late model series in the country, not only as the “Official Fuel” of the Series, but as the sponsor of several programs including the crown jewel Sunoco North/South 100 in Kentucky every year. The Lucas Oil Late Model Dirt Series continues to grow and provides great professionally run events for both racers and promoters alike. Everyone at Lucas Oil has been a pleasure to work with from the staff, the drivers and all the tracks we support” stated Terry Thompson, National Sales Manger for Sunoco Race Fuels.
Sunoco is the largest manufacturer of racing gasoline in the world. Sunoco Race Fuels are designed to meet the quality and consistency needs of professional racers. In addition, Sunoco is involved with numerous racing sanctioning bodies, tracks and competitors to provide the latest in race gas technology. Sunoco's track-proven fuels are designed to provide exceptional performance, quality and consistency keeping you "Ahead of the Pack". To obtain more information, contact Sunoco at 1-800-RACE GAS (1-800-722-3427) or visit their web site at www.racegas.com.
“We are extremely honored to have Sunoco Race Fuels as an “Official” partner with the LOLMDS again in 2014. The Sunoco brand has been an icon in our sport for many years and to be associated with their world class company and everyone that works there is a real privilege”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.
For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.
Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt
About Sunoco Race Fuels
For decades, Sunoco’s fuels have been associated with racing excellence. Since the mid-60s, when Sunoco and the Roger Penske Racing Team with Mark Donohue forged what would be a long and successful alliance, the company has grown into an industry powerhouse. Today, Sunoco has expanded the reach of its racing fuels line around the world to include all types of professional motor sports and other activities where premium race fuels make a difference. As the largest manufacturer of racing gasolines in the world, Sunoco has a 40-year track record of winning performances. With an expanded product line, Sunoco offers drivers more choices than ever before. For the performance your engine is designed to deliver, consistently choose Sunoco Race Fuels. www.racegas.com
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcasted on four TV Networks in 2014 including CBS, NBC Sports, CBS Sports Network and MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.
About MAVTV American Real Network
MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.
About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA. www.lucasoil.com.
Lucas Oil Late Model Dirt Series Official Sponsors Include:
ASi Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
Fast Orange- “The Official Hand Cleaner” of the Lucas Oil Late Model Dirt Series
GEICO - "The Official Insurance" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
iON Cameras – “The Official Camera of the Lucas Oil Late Model Dirt Series”
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” - "The Official TV Network" of the Lucas Oil Late Model Dirt Series
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
Ole Smoky Moonshine – “The Official Moonshine” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com-"The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series
Lucas Oil Late Model Dirt Series Marketing Partners Include:
Allstar Performance, AR Bodies, Bad Boy Mowers, Barry Wright Race Cars, Black Diamond/Club 29 Chassis, Bloomquist Race Cars, Brodix, Clements Race Engines, COMP Cams, Cornett Racing Engines, C&R Racing Inc., Crawford Supply, CJ Rayburn Race Cars, CV Products, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edelbrock, Eibach Springs, Fast Shafts, Fast Orange, Fuel Safe Fuel Cells, FK Rod Ends, Georgia Boot, Grover Race Engines, Hawk Performance, Hedman Hedders, Hot Rod Processing, Hot Rod Tracker, Industrial Pressure Washers (IPW), Jay (not a nice word)(not a nice word)(not a nice word)(not a nice word)ens Racing Engines, JRi Shocks, Keyser MFG, Kuntz Race Engines, Longhorn Chassis, MasterSbilt Chassis, Midwest Sheet Metal, Miller Welders, Öhlins Shocks, Outerwears, Performance Bodies, Pierce Racecars, Pro Power Racing Engines, Revelution Race Cars, Rick Schwallie Photography, Rocket Chassis, Roush Yates Parts, Simpson Race Products, Total Seal, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wrisco, 5150 Race Trailers