Maxima becomes "Official Oil" of Sweeney RUSH LM & Mod Series

MAXIMA RACING OILS BECOMES THE “OFFICIAL OIL” OF RUSH FOR BOTH SWEENEY LM & MODS; “MAXIMA PERFORMANCE AWARD” AT EACH SWEENEY TOUR EVENT FOR BOTH SERIES
By Mike Leone

January 28, 2015 FOR IMMEDIATE RELEASE

(Pulaski, PA)...Sweeney Chevrolet Buick GMC RUSH Racing Series Directors Vicki Emig and Mike Leone are proud to announce the newest national company that has joined as marketing partner of the Series. Maxima Racing Oils will be the “Official Oil” of RUSH for the Sweeney RUSH Late Models and Sweeney RUSH Sportsman Modifieds. Maxima will present the “Maxima Performance" Award at each and every Sweeney Tour event for both Series!

At each Sweeney Tour event, RUSH Officials will choose the "Maxima Performance" Award for a driver that exhibits a performance worthy of such. The winner will receive a free case of either Maxima Semi-Syn High Performance Racing Oil or Maxima Performance Racing Oil of your choice. In addition, the winner will receive one can of SC-1 clear coat, one 16-oz bottle of Maxima Cool-Aide concentrate, one 32-oz quart of Maxima PSF power steering fluid, and a Maxima t-shirt. The value of this prize package is $170! Note: driver must be running a Maxima Racing Oil decal (provided by Maxima) or be incorporated in the wrap (min 9” decal); if not, another recipient will be chosen.

Precise Racing Products in Sarver, Pa. is a distributor of Maxima Racing Oils. When you purchase 10 quarters of Maxima Semi-Syn engine oil (10W40 or 20W50) through March 31, you will receive two quarters free! This offer is good only in-store or by calling 724-360-8000. In fact, Precise's open house is this Thursday through Saturday (January 29-31). One of the many open house specials is 15% off all Maxima products!

"To have Maxima Racing Oils join both of our divisions is a great testament to not only our Series, but our racers and speedways alike," stated Emig. "They have stepped up to present this great nightly award at our events that will be a sought after prize by all of the racers. When all is said and done, they will have contributed approximately $5,500 of quality product back to our racers! We continue to be proud of national companies, such as Maxima, that have joined as major contingency sponsors."

RUSH Series Directors continue to work with regional speedways to finalize the Sweeney Tour schedules for both the Sweeney RUSH Late Models and Sportsman Modifieds, and hope to release these schedules in the coming weeks.

“Even though Maxima Performance Automotive products have only been available through Distributors, Dealers and Engine Builders since its launch in April of 2012 we have been formulating and developing these products for several years through OEM, engine builder and racer relationships," explained Gene Jones, Maxima’s East Coast Business Development Manager.

"These are the people that encouraged us to make these great products available to everyone in the racing world," continued Jones. "I see all kinds of racing oils available now in the market, but there are very few that manufacture, develop, and bottle their own products like Maxima Racing Oil does in our facility in Santee, California! By doing so, we can offer a very advanced high quality product at competitive pricing. We are a racing-only inspired company and believe in using only the most advanced base stocks, synthetics and additives to make our products. We offer a very comprehensive line of racing products and have something to offer anyone from a performance enthusiast to the professional racer and engine builders who make a living and rely on a high quality product to protect their investment. Our motto and belief is Power without Sacrifice.”

MAXIMA SEMI-SYN 4-cycle racing engine oil is a true 50/50 complex blend of synthetic esters and highly refined petroleum base stocks offering protection beyond conventional oils. Technologically advanced additives containing special anti-wear/extreme pressure additives protect critical engine components from extreme loads and peak temperatures generated by high-performance engines. Advanced, shear-stable polymers resist mechanical break-down and viscosity loss of the oil. SEMI-SYN delivers increased horsepower, optimum engine cleanliness, reduces wear on bearings, cams, lifters, crankshafts and extends engine life. High Zinc/Phosphorous formula engineered for use in flat tappet and roller element engines. MAXIMA SEMI-SYN is compatible with petroleum and synthetic engine oils. SEMI-SYN is a fully formulated race oil and does not require the addition of additives or boosters. No special procedures are required when changing to Maxima Racing Oils. NOT RECOMMENDED FOR STREET USE. MAXIMA SEMI-SYN race-grade formula has elevated anti-wear additives designed to protect engines in extreme conditions. Elevated anti-wear additives may adversely impact emissions systems on passenger cars.

MAXIMA PERFORMANCE 4-cycle racing engine oil is an exclusive blend of highly refined petroleum base stocks and technologically advanced additives. Special anti-wear/extreme pressure additives protect critical engine components from extreme loads and peak temperatures generated by high-performance engines. Advanced, shear-stable polymers resist mechanical break-down and viscosity loss of the oil. PERFORMANCE delivers increased horsepower, optimum engine cleanliness, reduces wear on bearings, cams, lifters, crankshafts and extends engine life. High Zinc/Phosphorous formula engineered for use in flat tappet and roller element engines. MAXIMA PERFORMANCE is compatible with petroleum and synthetic engine oils. PERFORMANCE is a fully formulated race oil and does not require the addition of additives or boosters. No special procedures are required when changing to Maxima Racing Oils.

35 YEARS OF RACE HERITAGE; MAXIMA RACING OILS was created for world-class racers, men and women who challenge the limits of possibility. Their demands on equipment drive us to look beyond conventional ideas and to exceed industry standards. It’s in our DNA to identify problems, formulate solutions and execute at the highest levels of competition. A simple goal to make things better than ever thought possible. Maxima believed it could change lubrication and along our 35-year journey – many others believed in us too. Superior technology transcends sport to enhance the experience of consumers and racers alike. Our market leading products are used in over 50 countries around the globe and include engine oils, suspension fluids, coolants, care products and accessories. These products represent our commitment to excellence and a passion for redefining what is possible.

Maxima is a race-inspired, product driven company. We formulate, develop, manufacture and distribute high performance oils, lubes and ancillary products. The essence of our brand is communicated through hundreds of championships with world class racers, tuners and teams who rely on Maxima for unsurpassed performance in high-stress conditions without fail. Founded in 1979 and headquartered in Southern California, Maxima is recognized as one of the most coveted brands in the racing industry. Decades of active involvement in professional racing has led to powerful technology and a full array of market leading products. The company continues its heritage by playing an active role in the sport and racing communities. We strive to deliver superior quality for the recreational athlete or World Champion. Your sport is our passion.

For more information on Maxima, check out their website at www.maximausa.com or contact Gene Jones at 336-803-1065 or e-mail to gene@maximausa.com. Follow them on Twitter @MaximaOils and like their Facebook page at www.facebook.com/maximaracingoils.

RUSH Late Model marketing partners include Sweeney Chevrolet Buick GMC, Pace Performance, Hoosier Tire, Bilstein Shocks, Sunoco Race Fuels, MSD Ignition, Maxima Racing Oil, Jones Racing Products, Alternative Power Sources, Precise Racing Products, ARbodies, The Brake Man, K&N Filters, Lincoln Electric, TurboStart, Beyea Headers, FK Rod Ends, Bobby Lake Motorsports, Crate Innovations Inc., Moroso Performance Products, Velocita-USA, High Gear Speed Shop, CrateInsider.com, B.R.A.K.E.S., RockAuto.com, and Valley Fashions.

RUSH Sportsman Modified marketing partners: Sweeney Chevrolet Buick GMC, Pace Performance, Hoosier Tire, Bilstein Shocks, MSD Ignition, Maxima Racing Oil, Jones Racing Products, VP Racing Fuels, FK Rod Ends, AERO Race Wheels, Velocita-USA, Precise Racing Products, Alternative Power Sources, K&N Filters, Rocket Racing, and B.R.A.K.E.S.

E-mail can be sent to the RUSH Racing Series at info@rushracingseries.com and snail mail to 4368 Route 422, Pulaski, PA 16143. Office phone is 724-964-9300 and fax is 724-964-0604. The RUSH Racing Series website is www.rushracingseries.com. Like our Facebook page at www.facebook.com/rushlatemodels and follow us on Twitter @RUSHLM.

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