Arizona Sport Shirts Joins the Hunt the Front Super Dirt Series as a Marketing Partne

Arizona Sport Shirts Announced as HTF Series Official Merchandise Provider and Victory Lane Sponsor

MILTON, Fla. (Feb. 12, 2024) – The Hunt the Front Super Dirt Series and Arizona Sport Shirts are excited to announce a marketing partnership that will make Arizona Sport Shirts the tour's Victory Lane Sponsor and official series apparel and merchandise provider for the 2024 season.

Celebrating its 50th anniversary in 2024, Indianapolis-based Arizona Sport Shirts has long been a fixture in the dirt track racing world, providing merchandise for many of the sport’s top drivers, tracks, and touring series along with producing its own dirt track-focused brands and apparel lines.

The new partnership between Arizona Sport Shirts and the HTF Series will provide fans the opportunity to shop a wide selection of HTF Series branded apparel, collectibles, and other merchandise both in person at HTF Series events in the tour’s new official merchandise trailer or via the tour’s new online store at www.htfseries.com/shopping. While many new apparel designs and lines of collectibles are in the works, two official 2024 Hunt the Front Super Dirt Series tour t-shirt designs are available now for preorder on the website.

“We are excited to be aligned with the Hunt the Front Super Dirt Series and look forward to assisting them as well as their drivers with all we have to offer,” said Gerald Newton, Senior Vice President of Operations for Arizona Sport Shirts. “This is a win/win opportunity for everyone involved, and with it being our 50th year, there’s no signs of slowing down!”

Launched in 2023, the Hunt the Front Super Dirt Series quickly established itself as one of Dirt Late Model racing’s premier regional tours with a competitive points fund and attractive race payouts that drew many of the Southeast’s top regional drivers to the series for its inaugural season. The tour has grown even bigger in 2024 with a regional-series record $150,000-plus total points fund paying $50,000 to the champion and a 24-race schedule that features eight $15,000-to-win races, five $20,000-to-win races, and the $50,000-to-win National 100 as its season finale.

“We’re excited to work with Arizona Sport Shirt for this season and beyond to offer HTF Series fans top-of-the-line apparel and merchandise,” said Hunt the Front Super Dirt Series Director Joshua Joiner. “Our goal is to build this series into one of the premier Dirt Late Model tours in the country, so partnering with an organization as respected and established in this industry as Arizona Sport Shirts is a perfect fit for us. We look forward to a great 2024 season and a great future working with Arizona.”

The official Hunt the Front Super Dirt Series merchandise trailer will be stocked full of official series apparel and merchandise from Arizona Sport Shirts for its debut when the series kicks off its season March 15-16 at Talladega Short Track in Eastaboga, Ala., during the huge Bama Bash weekend.

More information on Arizona Sport Shirts is available online at www.arizonasportshirts.com. More information on the Hunt the Front Super Dirt Series is available on the tour’s website at www.htfseries.com and official series merchandise and apparel is available for order from the tour’s online store at www.htfseries.com/shopping .