DART Show-Me 100 Airs Today on CBS at 2PM EST

DART Show-Me 100 Presented by ProtectTheHarvest.com Airs on CBS Today at 2 PM

WAYCROSS, GA (June 24, 2012) - The Lucas Oil Late Model Dirt Series sanctioned event from Lucas Oil Speedway, held May 26th, will air on CBS today, June 24th at 2PM (eastern). The DART Show-Me 100, presented by ProtectTheHarvest.com, was filmed for second consecutive year for broadcast in High Definition by Lucas Oil Studios, a division of Lucas Oil Products, Inc.

Fans will want to tune in and watch this event, which produced some of the year’s best dirt racing action and drama at the “Diamond of Dirt Tracks”. Filmed in front of a record crowd, this mega event drew a strong field of drivers from all over the country to compete in the “Show-Me State” of Missouri. The broadcast will include the popular Heli-cam, driver interviews, in-car cameras, and technical segments.

“We are encouraging everyone to watch the DART Show-Me 100 presented by ProtectTheHarvest.com at 2PM EST on CBS today. Lucas Oil, our Team Lucas Partners and the series sponsors make it possible to bring dirt late model racing to main stream TV again in 2012. With the collective efforts of the many fine folks at Lucas Oil Studios, this event certainly made for a great dirt late model TV show,” stated Ritchie Lewis, Series Director.

As part of this long standing Memorial Day crown jewel event, The Lucas Oil Late Model Dirt Series has endorsed ProtectTheHarvest.com. ProtectTheHarvest.com is a group of concerned citizens who seek to aggressively educate and communicate with the general public wherever those elements; including extremist animal rights groups; pose a threat to farmers, ranchers or hunters.

Protect The Harvest exists to defend our way of life, preserve our food freedom, and stand up for America’s farmers. Join us in defense of America’s farmers as they feed the world and ensure that our families have access to quality, affordable sources of protein. For more information about this campaign log onto the website www.ProtectTheHarvest.com.

The entire 2012 Lucas Oil Late Model Dirt Series TV schedule can be found on the series website www.lucasdirt.com under the schedule link.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, log onto www.lucasdirt.com and follow us at www.facebook.com/lucasdirt and www.twtitter.com/#!/lucasdirt.

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. It currently sanctions 46 events in 19 states in 2012 and receives national exposure through taped-delayed series events that are shown on CBS, CBS Sports, SPEED, NBC Sports and MAVTV.

About Lucas Oil Products: Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, NBC Sports, SPEED, and MAVTV. More information on Lucas Oil Products, Inc. can be found by visiting www.LucasOil.com.