Originally Posted by
vande07
I guess what I should have said is this: Some local tracks have PPV deals with DirtVision (Williams Grove, Knoxville, Attica (OH), some in Australia) or FLo (Eldora) If the tracks thought they could make a considerable amount of $$ off of PPV they likely would not be I partnership with a company that doesn't share revenue, they would likely have their own equipment and do it themselves.
And yes, those big Lucas and WoO events have a strong gate, it's the small venues without those that need more revenue and if people are going to the large events, they aren't on the couch at home watching those smaller local tracks races either, so not sure why anyone would think that it is a huge help.
I personally think PPV is about exposing potential attendees to your events, not about making a profit. I live in Iowa and a trip to North Carolina is expensive, but I'm willing to pay $40 to watch the World Finals online a few years in a row before I'm willing to spend a couple thousand to travel and see it live. IF the product is good (it sure wasn't this year due to the dust), I'm willing to spend the $$ and attend in person. Many other people think this way as well.
If anything, I think PPV is what has helped The Late Model Nationals in Knoxville grow year to year. People buy the PPV a few years in a row and see that the racing is consistently good and then make the leap to attending, and then after attending they start coming yearly. Same goes for how the World 100 and King's Royal crowds at Eldora have exponentially grown the past 10 years or so. PPV got eyeballs on the product at a lower price than attending in person, but it helped in person attendance long term.
