The Lincoln Project was started in 2019 by a number of prominent Republican operatives who opposed Trump’s presidency and feared the direction their party was taking. They faced charges of self-dealing and ineffectualness — both of which they heartedly dismissed. And along the way, the group raised tens of millions of dollars, in large part because of the splashy web and TV ads it ran going after the sitting president and his family in visceral, personal ways.
They raised tens of millions of dollars from wealthy republicans donors. The RNC only has 8 million dollars.