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Cnn-
From 29 million "super fans" to less than 10,000! One word......clueless!
CNN Internal Documents Reveal Network Is Clueless About US, Thinks 29 Mil Americans Are Network 'Super Fans'
By C. Douglas Golden, The Western Journal April 28, 2022
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For years, the joke about CNN has been that the only people watching the network are those stuck in airport terminals, where the channel is omnipresent.
Other than that, it’s liberal background noise, cable news’ equivalent of those YouTube jazz channels people turn on when they need some sound to break the silence. Since the Trump administration has ended and Chris Cuomo was unceremoniously shown the door, the airport-terminal joke has become even more painfully true.
Part of the problem is that CNN insiders don’t realize this. A bigger problem, however, is the extent to which they don’t realize it — something that becomes quickly apparent when you consider the projected numbers for failed streaming platform CNN+ that Axios managed to scoop.
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(Of course, The Western Journal noted from the beginning how bad of an idea CNN+ was and how quickly it would collapse — mostly because we’ve documented how irrelevant the network has become. We’ll continue bringing America the truth about the establishment media as it continues to implode. You can help us by subscribing.)
On Tuesday, Axios published a March 2022 pitch from CNN+ executives about their expectations for the streaming platform. Among its hilariously wrong-headed projections: that there were 29 million CNN “superfans” who would lead the platform to $800 million in annual profit, more than the entire cable network currently makes.
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“Discovery’s decision to shut down CNN+ last week was driven in part by skepticism that the subscription service would ever hit profitability within a reasonable time frame, given current spend levels and subscriber numbers,” Axios’ Sara Fischer noted.
They weren’t wrong; reports put CNN+’s active user base at around 10,000 people, a woefully low number; there are kids streaming themselves playing video games on Facebook that are drawing those kinds of audiences, and they didn’t receive the $300 million in start-up money plus the estimated $100 million to $200 million in advertising the New York Post reported CNN+ got.
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That likely wasn’t the only reason CNN+ got the ax after less than a month, given the complicated merger between CNN parent WarnerMedia and Discovery — and the fact Discovery’s leaders are the ones at the helm.
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Sources had previously told Axios that CNN’s plan to launch its own streaming service didn’t necessarily fit in with Discovery’s plan “to build one scaled, subscription streaming app based around HBO Max’s branding that includes a cheaper, ad-supported tier.”
That said, it probably didn’t help CNN+’s cause that its projections in the March 2022 pitch were bad-funny.
According to the internal documents, financial projections had the network eventually reaching 30 million subscriptions globally.
These subscriptions would come from three groups. First, 29 million projected “CNN super fans.” (No, that’s not a typo.) Second, 24 million “news and non-fiction SVOD (subscription video on demand) fans.” Finally, 36 million “global news consumers.”
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Executives projected over 10 million subscribers by 2024. The service had, at the time of its shutdown, roughly 150,000 subscriptions at a reduced introductory price — and the number of active users at any given time was far, far below that.
Furthermore, internal research contradicted the need for a paid streaming service, finding its target audience was experiencing news fatigue.
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They ony survive on our money and the woke sponcers throwing their money away if only to support CNN.
Constipated News Network!!!!
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And hopefully some day, the:
CLOSED NEWS NETWORK!!!
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Quote:
Originally Posted by
ss12
Who ? Kinzinger and Cheney ? I really can’t believe you have the nerve to show your communist libtard face ……………. Yes i do !
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Kooks and liars again????
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Yup…just like that recent string of union bosses that were sent to prison last month.
More to come.
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They give trump as much attention as they give Putin………and Putin is playing hitler in Europe???
Speaks volumes about their base ……and they wonder why?
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The CNN+ fiasco just shows how absolutely dumb the people making the decisions at CNN really are. There is an absolute saturation of cable news out there and it is all FREE (beyond your cable or sat. fees). So why did they hatch a plan to have an added pay service for the same darn thing dishing the same stuff? Just stupid.
Maybe CNN believed their ratings really weren't that bad but when you take out the fact that most people in airports are forced to watch it, they have been losing viewers in droves. When Orange Man Bad went away, so did their tired old song and dance.
They are a very biased "news" site that spends the bulk of their time in editorializing to a left wing viewership during a time when most people aren't even trusting the news media. Gee, how could it not work?
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Going to take them all the way to the crash site……….bunch of idiots.
Gone are the days of them reporting the news, these days they manufacture it mostly……and then feed it to the children.
