Per DoD, XR has purchased the long running Southern Allstar Series.
I’m unsure what this portends for the future of SLM racing but this continues the trend of increasing investment in the business of dirt racing.
Perhaps we will see the continued acquisition of regional series by those parties seeking to secure broadcast rights for streaming content. Investors are betting that the market for viewers of SLM streaming content still has growth potential. I tend to agree with that position, and innovative marketing needs to drive the search for new subscribers and in person attendees.