I have to agree with Rajflyboy on this, NASCAR surely realizes they are quickly losing their appeal to the short track world. While it may not be huge; (1)- They are in the mainstream news because of him; worked correctly any national press can help them (2)-Fanbase increases, some short track fans will watch because they identify with a talented, very versatile driver (3)-They have nothing to lose, they have lost fans and viewership over the last 10 years and are quickly drowning. He may not be the life boat but he can help row!