County Line Raceway Hosts Wix Filters 100 Nights of Racing
Elm City, NC. – County Line Raceway is pleased to announce that we will be participating in the Wix Filters 100 Nights of Racing. The event is set to take place on August 25th. Headlining the schedule will be the DRU Inc. Open Wheel Modifieds going 25 laps with a $1,500 payday awaiting the winner. We are proud to have Wix Filters on board for this event! As part of the program some lucky fans will receive a Wix Filters 100 Nights of Racing T-shirt. Each feature winner will receive a prize pack that contains a $100 gift certificate for Wix Filters plus a hat and T-shirt! Teams will also have the chance to sign up to receive a 20% rebate on Wix filters for the remainder of the season. Our PR team remains dedicated to bringing new things to our raceway. We are happy to be a member of the Wix Filters 100 Nights of racing in 2012.
Some background information on Wix Filters 100 Nights of Racing
The Challenge: As the leader in aftermarket and original equipment filter design, earning the title of #1 Filter in NASCAR, WIX Filters sought to grow their visibility in the grassroots racing space. In an effort to appeal to these race teams, WIX formed the Team WIX sponsorship program for local race teams across America. After operating the program internally in 2009 with minimal results, WIX recognized the need for a partner that had a focus in grassroots racing to help them take it to the next level.
The Solution: A complete integrated program, dubbed “WIX 100 Nights of Racing”, was developed to create partnerships between WIX Filters, local tracks and series, and drivers in an effort to enhance Team WIX through modern social networks and face‐to‐face activation. Pre‐event hype was generated through online announcements, targeted publication advertising, and event posters. Prior to each event, drivers were greeted by banners and the Team WIX registration booth. After the staff signed up teams and drivers for the program, teams were consistently reminded of the Team WIX program by way of face‐to‐face interaction with knowledgeable staff, through special prize kits for event feature winners and lap leaders, and through event signage strategically placed around each venue. The online hub of the program, www.teamwix.com, served as a place for fans to follow the schedule and see photos of the Team WIX drivers. Teams and drivers were able to register for the program,manage their account/photos, and keep up on WIX events.
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