Bad Boy Mowers Partners with Lucas Oil LM Dirt Series, Sponsors TV Race Challenge and Fan Contest

WAYCROSS, GA (March 11, 2014) – The Lucas Oil Late Model Dirt Series is excited to announce that Bad Boy Inc. (Bad Boy Mowers) has agreed to partner with the series and become the title sponsor of the Bad Boy Mowers TV Points Challenge and the Bad Boy Mowers Fan Contest. The driver that earns the most points at the TV races within the series schedule will be crowned the Bad Boy TV Race Points Champion and receive a $10,000 cash award at the series year-end awards banquet. Under the Bad Boy TV Points Challenge, the Lucas Oil Late Model Dirt Series will broadcast 15 events on four different Networks in 2014 including MAVTV, CBS, NBC Sports and CBS Sports.

Bad Boy Mowers will also sponsor a special Fan Appreciation contest where fans will have a chance to win a brand new Bad Boy Mower. Fans can register to win the Bad Boy Mower at the Bad Boy Display Tent in the vendor midway at all the TV races on the series schedule in 2014 or at the series website www.lucasdirt.com. The grand prize winner will be drawn and announced at the Dirt Track World Championship in Portsmouth, OH. on Saturday October 18, 2014.Complete contest information and registration process to be announced in the coming weeks.

“Bad Boy Mowers is excited and proud to partner with the Lucas Oil Late Model Dirt Series. We're looking forward to reaching all the great fans that follow the series across the country at events and through their social media pages. Being a part of the TV Points Challenge gives us great exposure with their TV package and the Fan contest will be fun all year long.” said Lennie Foree, Marketing Director for Bad Boy Mowers.

Bad Boy Inc. began operation in 1998 with the sole purpose of producing the Bad Boy zero-turn commercial lawn mower. The Bad Boy Mowers research team started working with one goal in mind to develop the strongest, most durable zero-turn mower available and to deliver excellent quality of cut, reliability, productivity and comfort. Bad Boy Mowers are now manufactured, assembled, and stored in multiple facilities comprising over 850,000 square feet in Batesville, Arkansas. Bad Boy Mowers has a specially equipped fleet of tractor trailer rigs that ensure the mowers arrive directly to dealers all across the country completely assembled, factory inspected and ready to mow.

To learn more about Bad Boy Mowers and to locate a dealer near you visit their website at www.Badboymowers,com. You can also follow Bad Boy Mowers on their social media pages at www.facebook.com/badboymowers and on twitter at https://twitter.com/badboymowers.

“Everyone at Lucas Oil Products and the Late Model Dirt Series are excited to have Bad Boy Mowers come on board as a partner with the series this year. Having Bad Boy Mowers associated with our TV Points Challenge is a perfect fit with our racers, crews and the fans of the series. The Bad Boy Mower give away contest will be a great promotion for all our loyal fans that follow the series in 2014. We look forward to a great relationship with everyone at Bad Boy Mowers”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt

About Bad Boy Inc.

Bad Boy, Inc. located in Batesville, AR began operations in 1998 with the sole purpose of producing the Bad Boy zero-turn commercial lawn mower. Bad Boy Mowers has one goal in mind to develop the strongest, most durable zero-turn mower available and to deliver excellent quality of cut, reliability, productivity and comfort. Bad Boy Mowers are manufactured, assembled, and stored in multiple facilities comprising over 850,000 square feet in Batesville, AR. The company’s vision for the future is to become the "Bad Boy" of the commercial mowing industry by continuing to work with the experts in the commercial turf industry to provide our customers with a superior performing machine second to none in power, durability and accessibility. To find a dealer near you visit the official website at www.Badboymowers.com.

About Lucas Oil Late Model Dirt Series

Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcasted on four TV Networks in 2014 including CBS, NBC Sports, CBS Sports Network and MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.

About MAVTV American Real Network

MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.


Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
Fast Orange- “The Official Hand Cleaner” of the Lucas Oil Late Model Dirt Series
GEICO - "The Official Insurance" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
iON Cameras – “The Official Camera of the Lucas Oil Late Model Dirt Series”
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” - "The Official TV Network" of the Lucas Oil Late Model Dirt Series
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
Ole Smoky Moonshine – “The Official Moonshine” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com-"The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series

Lucas Oil Late Model Dirt Series Marketing Partners Include:

Allstar Performance, AR Bodies, Bad Boy Mowers, Barry Wright Race Cars, Black Diamond/Club 29 Chassis,Bloomquist Race Cars, Brodix, Clements Race Engines,COMP Cams, Cornett Racing Engines, C&R Racing Inc, Crawford Supply, CJ Rayburn Race Cars, CV Products, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edelbrock, Eibach Springs, Fast Shafts, Fast Orange, Fuel Safe Fuel Cells, FK Rod Ends, Georgia Boot, Grover Race Engines, Hawk Performance, Hedman Hedders, Hot Rod Processing, Hot Rod Tracker, Industrial Pressure Washers (IPW), Jay (not a nice word)(not a nice word)(not a nice word)(not a nice word)ens Racing Engines, JRi Shocks, Keyser MFG, Kuntz Race Engines, Longhorn Chassis, MasterSbilt Chassis, Midwest Sheet Metal, Miller Welders, Öhlins Shocks, Outerwears, Performance Bodies, Pierce Racecars, Pro Power Racing Engines, Revelution Race Cars, Rick Schwallie Photography, Rocket Chassis, Roush Yates Parts, Simpson Race Products, Total Seal, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wrisco, 5150 Race Trailers