32nd Annual Sunoco North/South 100 - Presented by Lucas Oil up next for LOLMDS

WAYCROSS, GA (July 22, 2014) – The excitement and anticipation is building for one of the premier crown jewel events in all of dirt late model racing, the “Sunoco North/South 100 - Presented by Lucas Oil”. This three-day mega event will once again be sanctioned by the Lucas Oil Late Model Dirt Series and will be held at Florence Speedway in Union, KY August 7ththrough the 9th. This year’s event will have a new format that will include drivers running two sets of heat races on Friday night with passing points determining the starting field for the feature event on Saturday.

Sunoco Race Fuels returns as the title sponsor for this year’s Sunoco North/South 100 - Presented by Lucas Oil. Sunoco is the “Official Fuel” of the Lucas Oil Late Model Dirt Series and is the largest manufacturer of racing gasoline in the world. Sunoco Race Fuels are designed to meet the quality and consistency needs of professional racers. In addition, Sunoco is involved with numerous racing sanctioning bodies, tracks and competitors to provide the latest in race gas technology. Sunoco's track-proven fuels are designed to provide exceptional performance, quality and consistency, keeping you "Ahead of the Pack". To obtain more information, contact Sunoco at 1-800-RACE GAS (1-800-722-3427) or visit their web site at www.racegas.com. You can find Sunoco on the social media site www.facebook.com/SunocoRacing. On twitter at www.twitter.com/sunocoracing.

Lucas Oil Products will return as the presenting sponsor of this year’s Sunoco North/South 100. Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. To learn more about Lucas Oil products, visit their website at www.lucasoil.com. Lucas Oil products can also be found on the social media sites www.facebook.com/OfficialLucasOil. On twitter at www.twitter.com/Lucas_Oil.

“We always look forward to returning to Florence Speedway for the Sunoco North/South 100 - Presented by Lucas Oil. The entire King family is great to work with and having Sunoco as the title sponsor has really helped us to grow this event into something special year after year! The new format should prove to be very exciting and entertaining for all the Sunoco North/South 100 fans that get to see plenty of racing action on Friday night, now with double heat races for the LOLMDS competitors. We look forward to seeing all the great fans attend this year’s new event format. The LOLMDS staff has worked tirelessly getting to know and understand this fan friendly format to better serve the racers to its fullest potential”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

Activity will get underway on Thursday night, August 7th, with an open practice session starting at 5 PM. On Friday August 8th, activities will include LOLMDS Hot-Laps, Double LOLMDS Heat Races with Modifieds running as a support class. Following Friday night’s events, there will be a fan/racer appreciation party at the track. Then on Saturday, August 9th, activities will include the hall of fame ceremony, three (3) LOLMDS B-Mains, two (2) LOLMDS Dashes, a 30-lap $2,500 to Win Non-Qualifiers race and the 100-Lap Feature event. The Modifieds will run a $2,000 to win feature event following the LOLMDS main event. The 32nd Annual Sunoco North/South 100 - Presented by Lucas Oil will pay $50,000 to win and $2,500 to start.

This event will also be part of the Bad Boy Mowers TV Challenge as the Lucas Oil Production Studios will be on hand to tape the event to air on several TV Networks in 2014. The driver that earns the most points in the TV Race Events receives a $10,000 cash bonus at the series awards banquet. Don O’Neal from Martinsville, IN leads the Bad Boy Mowers TV Race point standings over Earl Pearson Jr. and Jimmy Owens. The Sunoco North/South 100 – Presented by Lucas Oil is also part of the ASi Racewear Crown Jewel Cup-Presented by DirtonDirt.com. The driver that earns the most points in the nine (9) Crown Jewel Cup Events receives a $10,000 cash bonus at the series awards banquet. Don O’Neal leads the CJC point standings as well.

With the upcoming 32nd Annual Sunoco Race Fuels North/South 100 - Presented by Lucas Oil on the horizon, anticipation is running high over the new format and the Non-Qualifiers race that has been added to the schedule for Saturday. In the previous 30 North/South 100 events, 19 different drivers have been able to hoist the trophy at the end of the night. LOLMDS competitor Jimmy Owens and the late Hall of Fame driver, Jack Boggs of Grayson, KY are the only two drivers who have etched their names in the record books as three-time winners of the race. Don O’Neal picked up his second career victory in the Sunoco North/South 100 - Presented by Lucas Oil in 2013.

The Lucas Oil Late Model Dirt Series would like to thank the Holiday Inn Cincinnati Airport for being the "Official Hotel of this event and hosting the Lucas Oil Late Model Dirt Series. Please call the Holiday Inn Cincinnati Airport for more information and reservations for this event. These rooms are filling up quickly, so call today and ask for the Lucas Oil rate for your stay. The Holiday Inn Cincinnati Airport is only a short drive from Florence Speedway and is located at:

Holiday Inn Cincinnati Airport
1717Airport Exchange Blvd.
Erlanger, KY 41018
Phone # 859-371-2233

For tickets, camping and all the information about the 32nd Annual Sunoco North/South 100 – Presented by Lucas Oil, visit www.florencespeedway.com or call the track office at (859)485-7591.

For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt

Track Information

Florence Speedway – Union, KY
Track Phone #: (859) 485-7591 or Office — (859) 493-0034
Promoter: Josh King: — Track — (859) 485-7591 or Office — (859) 493-0034
Location: 12234 US Hwy 42, Walton, KY 41094
Website: www.florencespeedway.com

Event Purse

1. $50,000, 2. $10,000, 3. $7,000, 4. $5,000, 5. $4,000, 6. $3,800, 7. $3,600, 8. $3,400, 9. $3,200, 10. $3,000, 11. $2,750, 12. $2,700, 13. $2,650, 14. $2,625, 15. $2,600, 16. $2,575, 17. $2,550, 18. $2,525, 19. $2,500, 20. $2,500, 21. $2,500, 22. $2,500, 23. $2,500, 24. $2,500.

Past Winners of the Sunoco North/South 100 –Presented by Lucas Oil

Year Driver
1983 Pat Patrick
1984 Pat Patrick
1985 John Mason
1986 Jack Boggs
1987 Jeff Purvis
1988 Scott Bloomquist
1989 Jeff Purvis
1990 Mike Head
1991 Rodney Combs
1992 Jack Boggs
1993 John Gill
1994 Jack Boggs
1995 John Gill
1996 Donnie Moran
1997 Rick Aukland
1998 Donnie Moran
1999 Bob Pierce
2000 Scott Bloomquist
2001 Rained Out
2002 Chub Frank
2003 Dan Schlieper
2004 Steve Shaver
2005 Bart Hartman
2006 Steve Shaver
2007 Jimmy Owens
2008 Darren Miller
2009 Jimmy Mars
2010 Jimmy Owens
2011 Jimmy Owens
2012 Don O'Neal
2013 Don O’Neal

Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
Fast Orange- “The Official Hand Cleaner” of the Lucas Oil Late Model Dirt Series
GEICO - "The Official Insurance" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
iON Cameras – “The Official Camera” of the Lucas Oil Late Model Dirt Series
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” - "The Official TV Network" of the Lucas Oil Late Model Dirt Series
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
Ole Smoky Moonshine – “The Official Moonshine” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com-"The Official Protect the Harvest Campaign” of the Lucas Oil Late Model Dirt Series
Super Clean- “Official Cleaner-Degreaser” of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series

Lucas Oil Late Model Dirt Series Marketing Partners Include:

Allstar Performance, AR Bodies, Bad Boy Mowers, Barry Wright Race Cars, Black Diamond/Club 29 Chassis, Bloomquist Race Cars, Brodix, Clements Race Engines, COMP Cams, Cornett Racing Engines, C&R Racing Inc., Crawford Supply, CJ Rayburn Race Cars, CV Products, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edelbrock, Eibach Springs, Fast Shafts, Fast Orange, Fuel Safe Fuel Cells, FK Rod Ends, Georgia Boot, Grover Race Engines, Hawk Performance, Hedman Hedders, Hot Rod Processing, Hot Rod Tracker, Industrial Pressure Washers (IPW), Jay (not a nice word)(not a nice word)(not a nice word)(not a nice word)ens Racing Engines, JRi Shocks, Keyser MFG, Kuntz Race Engines, Longhorn Chassis, MasterSbilt Chassis, Midwest Sheet Metal, Miller Welders, Öhlins Shocks, Outerwears, Performance Bodies, Pierce Racecars, Pro Power Racing Engines, RaceTec Pistons, Revelution Race Cars, Rick Schwallie Photography, Rocket Chassis, Roush Yates Parts, Simpson Race Products, Total Seal, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wrisco, 5150 Race Trailers