http://www.brokenbuggy.com/bornracin...municationscom - Description: In this episode I talk with Kristin Swartzlander from DirtyMouthCommunications.com Kristin is a public relations, social media and marketing consultant who specializes in helping individual teams and drivers make their racing profitable. We talk all about what it means to be your own public relations team as a racer. Things like using social media, growing your fan base and finding and keeping sponsors.