WAYCROSS, GA (February 4, 2016) - DirtonDirt.com - dirt late model racing’s true home on the Internet - has renewed their partnership with the Lucas Oil Late Model Dirt Series for 2016.

As part of their partnership, DirtonDirt.com will remain the title sponsor of East Bay Winternationals Strawberry Dash. Any driver that did not transfer into the main event (via preliminary events), and has not already participated in the DirtonDirt.com Strawberry Dash that week, will be part of a random draw to decide who will start the dash each night. The winner of the DirtonDirt.com Strawberry Dash will start last in the main event each respective night.

The popular Lucas Oil Cash Clip of the Week will also return in 2016. This DirtonDirt.com-sponsored award will feature an exciting video clip from a Lucas Oil Late Model Dirt Series event each week posted to Facebook. The featured driver that receives the most shares throughout the season will receive a $2,000 bonus at the championship awards banquet.

The ASi Racewear Crown Jewel Cup - Presented by DirtonDirt.com program will award points to drivers at the thirteen crown jewel events within the series schedule that pay $20,000 or more to the winner. The driver that maintains perfect attendance throughout the season and earns the most points, within these ten events, will receive a $10,000 bonus at the championship awards banquet. Drivers finishing second and third in the Crown Jewel Cup will also receive cash awards.

DirtonDirt.com covers dirt late model racing like no other publication, magazine, or website, with massive amounts of original content, including: broadcast news quality video reports, amazing action photography, and informative stories. For additional information, visit their website at: www.dirtondirt.com.