(Charlotte, North Carolina) – After extensive research, months of intense development, and with the support of industry partners, The DRIVE is pleased to release the announcement of its first ever Direct Racing Industry Virtual Expo. Set to debut in January 2018, The DRIVE is a LIVE trade show staged on a virtual platform where industry companies can display their complete portfolio of products/services and racing enthusiasts can gather to explore the latest motorsports industry trends. Exhibitors can customize their booths with a wide variety of dynamic and interactive options (photos, audio, video, live chat, etc) while attendees can directly interact with companies around the world from the comfort of their office, home, and/or mobile device. The DRIVE will open its virtual expo doors to a worldwide audience and finally eliminate the draining travel expenses for companies and attendees. In an effort to unite the motorsports industry on one stage and deliver maximum value to exhibiting companies, attendee access to the LIVE airing of The DRIVE is absolutely FREE! Realizing that many attendees may wish to continue their research after the conclusion of the LIVE expo event, an On-Demand Access Package will also be offered. “To say that we are excited about the official launching of The DRIVE would be a huge understatement,” stated founder Jason Atkins. “For many years now I’ve watched countless companies exhaust their marketing budgets in an effort to efficiently reach the consumer. I’ve also witnessed those same consumers struggle to directly connect with these same organizations. Our industry is overflowing with incredible companies that offer innovative products and services that race teams across the world are eager to learn about. It is our mission to directly connect our industry’s companies to those consumers and unite our industry with this event. The support that our team and advisory board have provided us is unparalleled. We look forward to serving the motorsports industry.” Show times, exhibitor applications, and attendee registration are scheduled to be released in the coming weeks. Should you wish to explore more information about The Direct Racing Industry Virtual Expo, we encourage you to visit us online (thedriveexpo.com), find us on Facebook (The DRIVE), and follow us on Twitter (@TheDriveExpo).