I would say their souvenir sells are through the roof anymore. Like krooser said, they have figured out how to market themselves. They were racing older used up cars up until last year. So they have something figure out. The couple times I have been around them at the track, the boys will approach you and start a convo. I can't think of very many guys that will or have done that to me over the years. That's how you build a solid fan base and sell shirts IMO.
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