PPV proliferation of 2020 will change dirt racing's future

[fryefan]

I guess what I should have said is this: Some local tracks have PPV deals with DirtVision (Williams Grove, Knoxville, Attica (OH), some in Australia) or FLo (Eldora) If the tracks thought they could make a considerable amount of $$ off of PPV they likely would not be I partnership with a company that doesn't share revenue, they would likely have their own equipment and do it themselves.

And yes, those big Lucas and WoO events have a strong gate, it's the small venues without those that need more revenue and if people are going to the large events, they aren't on the couch at home watching those smaller local tracks races either, so not sure why anyone would think that it is a huge help.

I personally think PPV is about exposing potential attendees to your events, not about making a profit. I live in Iowa and a trip to North Carolina is expensive, but I'm willing to pay $40 to watch the World Finals online a few years in a row before I'm willing to spend a couple thousand to travel and see it live. IF the product is good (it sure wasn't this year due to the dust), I'm willing to spend the $$ and attend in person. Many other people think this way as well.

If anything, I think PPV is what has helped The Late Model Nationals in Knoxville grow year to year. People buy the PPV a few years in a row and see that the racing is consistently good and then make the leap to attending, and then after attending they start coming yearly. Same goes for how the World 100 and King's Royal crowds at Eldora have exponentially grown the past 10 years or so. PPV got eyeballs on the product at a lower price than attending in person, but it helped in person attendance long term.

Vande07:

There you go again. Coming on 4m and making well-thought, rational, informative posts. Always enjoy seeing your input.

[fryefan]

Macon Speedway and Lincoln Speedway (IL) both have a PPV for their weekly races every week. I think it would be a good thing for any track that offers a good product. Not everyone can make it to the races every week, but they can tune in on Friday or Saturday night at home for $10-$15 and watch. It's 2021, this isn't rocket science.

Those are both Bob Sargent ran tracks. He is one of the best promoters in the business.

[WisWildManFan]

I’m talking about the Bristol dirt nationals not the outlaws

[huskerdirt]

Bristol Dirt Nationals will be on XR. You’ll get all week for the month sub price of 35 bucks.

raceXR.com

Individual PPVs are pretty much a thing of the past now. Mostly everything is on a sub with some exceptions now.

[vande07]

I think some would be surprised as to how much viewership is actually from outside the U.S

Based on #'s I was given when my company was looking at sponsoring a race night roughly 8-10 years ago, it was measured in double digits for local / weekly races and not anywhere close to halfway to triple digits. Bigger races like WoO, Knoxville Nationals, got 4 digit #'s but a long ways off from 5 digit #'s back then.

Now, since the model has changed and most are monthly subscriptions now, the overall# of subscribers is probably much, MUCH larger, but are they watching weekly racing every weekend or watching the big shows only? Those are #'s ONLY the service (DirtVision, FLO, Lucas) knows for sure, and they have no reason to share those #'s with anyone other than potential sponsors.

As far viewership from outside of the US, I'm sure it's a healthy percentage as when it's summer here in the US, it's winter in Australia and New Zealand (where they race Late Models and Sprints and fans are interested in these forms of motorsports, I doubt the # from Military is that large based on time zones differences making it VERY difficult to watch anything live).

But again, if streaming weekly racing was so lucrative, why would tracks be partnered up with services that don't share revenue??

[NeedforLM$peed]

As far viewership from outside of the US, I'm sure it's a healthy percentage as when it's summer here in the US, it's winter in Australia and New Zealand (where they race Late Models and Sprints and fans are interested in these forms of motorsports, I doubt the # from Military is that large based on time zones differences making it VERY difficult to watch anything live).

But again, if streaming weekly racing was so lucrative, why would tracks be partnered up with services that don't share revenue??

It was a mixture of live and replayed viewing This was back starting in the mid 2000's. Before streaming services like dirtvision, flo, DoD etc took off