35 years ago when I was a young PR/Advertising guy at a major metropolitan race track I was in charge of an $80,000 per year advertising budget.
One night I was listening to a local radio station at the track hoping to hear my latest ad for our race show that night... a station that got about $15,000 per season of our radio ad budget. The weather was iffy with a 50% chance of rain. My ad came on about 5PM followed by the DJ making the statement that his listeners shouldn't even bother heading to the track that night since it is certain to be a rainout!!!
I picked up the phone, called the station manager at home and reamed his butt for his on-air guy's stupid comment...
While we ran that night the crowd was pretty small... I'm sure that on-air comment on the metro area's #1 radio station hurt our attendcae by at least 1000 fans... geez!
Last edited by Krooser; 04-14-2018 at 06:58 PM.
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