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We discuss how much of a role negative social media plays in track operations.
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We discuss how much of a role negative social media plays in track operations. -
great article. I love social media's take on tracks. Facebook/Twitter/message boards do not seem to hurt Oakshade, Fairbury, Knoxville..etc..
Social media tends to be hard on EAMS, Golden Isles, and Brownstown, but these tracks seems to be operating ok. I guess the questions are: how many fans really are reading these reports, are these fans easily influenced, and how much of a difference in track attendance does it actually make? -
Its a 2 lane street if you run your track right you will get good comments too most of the negativity I read is from under worked race tracks or race tracks that want to run 8,9 or even 10 classes and just sell hamburgers.Comment
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Social media doesn't hurt racing. The track not listening to the feedback is what hurts them. I stead of crying that people are "bashing" thank them for feedback and address the issue in a timely manner. Then when its fixed say hey we heard you loud and clear and this is how we fixed it!Comment
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In my opinion, social media is usually the scape goat for tracks who don't know how to run a good track in the first place.Comment
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You're never going to get 100% positive feedback/reviews. Whether its a hotel review, a product bought at Target, a meal at a restaurant, a ticket to a concert or race track, they all get criticized thru Social Media. But for some reason, our sport is the only 1 I hear using negativity on social media as a reason for causing a decline.....? C'mon man.Comment
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You can't make everyone happy. However, as a business, I think its important to listen to what is being said by your customers and improve things. Another thing some people may not understand or realize is using social media as public relations. Some promoters or owners want to fuss and fight with everyone that says something bad about their track on social media. Instead, the track should focus on moving social media conversations forward in a positive direction instead of focusing on the negative. You can acknowledge the negative, for example, "I understand we finished late and we are taking steps to make sure we finish our events in a timely manner." Tracks are in complete control of how people view them and when you bicker with everyone on social media it makes you look low rent.Comment
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Well run tracks can separate constructive criticsm from bashing and will use negative comments as a tool to see what needs to be worked on, and then go ahead and work on it.
Poorly run tracks see it all as bashing and do nothing. They use the negative comments as an excuse for their failures.Comment
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It can go either way I feel like. The downside of it is, the people that run their chops on there wouldn't ever say the things they do, to a person that would matter 95% of the time. It's kind of the same way with this place, only it seems nothing positive ever comes from here.
The DoD guys had this topic on one of live shows here awhile back, it was interesting to listen too.Comment
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And 90% of the fans in the stands wouldn't know the differencebetween a Black Diamond and a Longhorn if it bit em in the butt. But they would know a Ford from a Chevy
Promote storylines that the average fan can relate to... No one cares what helmet Aaron Rodgers wears....Member of the Luxemburg Speedway Hall of Fame
Class of 2019Comment
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A dual edged sword that many parts of our society hasn’t learned to cope with, not just racing.I hate time trials.Comment
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People troll and say stuff for attention so bad on social media I dont believe much of anything on it..nothing has swayed me to attend or not attend a racing event ppv, bad reviews etc...nothing beats the experience and I will find out for myself if the place is any good not off what some attention seeker or troll says on social media...Comment
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If no one says anything, nothing gets fixed. Most can see threw the poster that is just trolling or has a personal thing against a track. If you see that stinker race, are you supposed to just let that track die and say nothing? I usually don't say," I'm not going back, even if I'm not, but they will have to put on a couple good races, before I do. This isn't social media, it's Capitalism at it's finest. Some tracks get a bad review, because of weather. Some get the good review because of weather. There are some tracks that have turned the stinker into a good race. Does anyone remember the Dirt Track in NC? At one time it was so rough, the racers, didn't want to go back. They turned around and put on a fair show now. Quite a few years ago Florence was having one train race after another. They turned it around. The ones that complain don't want to change or can't. This is the entertainment business, have a good product if you want to stay alive. I'm not sure that a stinker track going down, isn't better than tainting the view of new fans. Only one chance at a first impression.Comment
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This poor horse gets beat againComment
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4m post of the month!! Spot on! buy yourself a drink my friend!Originally posted by Krooser View Post
As for a track closing because of Social Media negativity that sounds like a track owner that does not have the nads to own up to his own failures and is pushing blame onto others. Social media is not forcing Eldora, Knoxville or Brownstown down is it? Sad to say that this 'hobby' like most hobbies there ends up being more hobbyists running the shows than business minded people and it hurts everyone. Running a track cannot be that hard. Look at what other successful tracks are doing and apply similar practices to yours, listen to your racers to point, listen to your fans (customers) and most importantly set yourself apart from the herd.Comment
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