Happy to join this discussion. Most advice about branding seems written for companies with unlimited budgets, which isn't very useful for people running personal websites or small online stores. Earlier this week I found an article focused on practical branding improvements that don't require expensive software or large creative teams. It sounded refreshing because the recommendations seemed achievable. Has anyone here learned branding mostly through experimentation? I'd love to know which lessons ended up being the most valuable after working on your own projects.