Hoker Trucking

[foxfire2dirtracing]

You are correct- that’s why I said most sponsors are big fans of the sport.

[Highside Hustler25]

I don't know what makes a major sponsor or how much that costs. He wins a lot, so a lot of people want their business on the car. Folks advertising in this deal aren't really making good ROI. It's a vanity project.

By major sponsors, I'm referring to the likes of Low Voltage Solutions, Rio Grande Waste Services, Hoker, Mesilla Valley Transportation, and a few others. Not VP, Swift Springs, and Bilstein shocks.
It is noticeable that you don't see Hoker's name on any back markers. He likes his name on winners.

[MasterSbilt_Racer]

I can't believe he's on Gustin car now. I thought for sure he'd be getting behind one of those street stock guys in his FB post.

[blncfn57]

I can't believe he's on Gustin car now. I thought for sure he'd be getting behind one of those street stock guys in his FB post.

There was plenty of racers, of all divisions, angling for some of Jeff's money on that post..... pretty sad really. I don't know what actually happened, but if anyone thinks loyalty will get them anything (besides maybe an tiny discount) in any business deal, they are going to end up disappointed. Not saying it's right, but that's the reality. Sponsors provide some sort of revenue in exchange for being represented and promoted by the driver.
Lets not forget, we ALL know who Jeff Hoker is due to him investing heavily in the sport (aka writing many big checks). It's hard to think his involvement hasn't been positive for his business, but I think he does it more so because his really likes to be involved. The sport didn't welcome him with open arms just because he is a good guy (I'm sure he is that also), he was welcomed and became a big name because he is generous with his resources. Like many others who have been around the sport over the years, when/if he decides to cut back support, you will hear his name less. Yes, it sucks to realize the relationships are mainly transactionary, but it happens all the time.
I think it's kind of ironic that we have heard of one driver who was collecting sponsor money and not turning that money over to the car owner, but the car owner is deemed wrong for letting the driver go. There's also a driver with an ignorant comment on Jeff's post who won't even speak to a former sponsor because they had to stop sponsoring due to their advertising budget. Like anything in life, if there's is money involved.... feelings are going to end up hurt.

Hopefully everything works out for all parties.

[Tireguy17]

There is nothing worse than someone airing dirty laundry on social media. Jeff’s wife commented on how they could have taken more vacations on the money they “spent on them.” This all could have been handled soo much better.

[MasterSbilt_Racer]

There is nothing worse than someone airing dirty laundry on social media. Jeff’s wife commented on how they could have taken more vacations on the money they “spent on them.” This all could have been handled soo much better.

Everyone was playing "look at me". That includes the author.

[chopter33]

I don't do social media.

[riddle28]

Everyone was playing "look at me". That includes the author.

ding ding ding. Its not the first post ive seen float around like this by him

[Billy_the_kid]

The Hoker post was classless, almost as classless as the people begging for sponsorship.

[zach51]

No telling what Trump has spent on sponsoring race cars lately. Saw his face on several cars! There was some good looking wraps, both LM and Mod.

[Driver50x]

You can write it off, but you were still better off not spending the money. Tax rates aren't 100%.

Exactly. Many people don’t understand this.

[foxfire2dirtracing]

There “ Is” a difference in personal IRS filings and corporate tax filings.
Question: if a corporation sponsored a race team -would that be considered as advertising-therefore part of operating exspensive?
wouldn’t this deduct from bottom line net profit from which taxes are paid?

just asking- I am not an accountant and familiar with tax laws on businesses.
Thanks in advance!

[riddle28]

There “ Is” a difference in personal IRS filings and corporate tax filings.
Question: if a corporation sponsored a race team -would that be considered as advertising-therefore part of operating exspensive?
wouldn’t this deduct from bottom line net profit from which taxes are paid?

just asking- I am not an accountant and familiar with tax laws on businesses.
Thanks in advance!

yes. the money you spend on advertising is deductible from your taxable income

[MasterSbilt_Racer]

There “ Is” a difference in personal IRS filings and corporate tax filings.
Question: if a corporation sponsored a race team -would that be considered as advertising-therefore part of operating exspensive?
wouldn’t this deduct from bottom line net profit from which taxes are paid?

just asking- I am not an accountant and familiar with tax laws on businesses.
Thanks in advance!

You can deduct the expense. So, it's better than giving it to a casino, but only by your tax rate times the amount.

[KTMLew]

I have no idea.I see nothing.gif